Community profile

Grand Victorian of Rockford

3495 McFarland Road, Rockford, IL

Assisted LivingIndependent LivingMemory Care

★ 3.430 reviewsRead reviews

About the community

About Grand Victorian of Rockford

After more than a decade of solid experience as a residential community, The Grand Victorian is recognized as a leader in state-of-the-art senior services. Guided by dedicated staff and management, such a level of competence places The Grand Victorian at the forefront of quality care for older adults who require assisted living services or who are blessed with a level of health that allows independent living. Over…

Published floor plans

Studio

Assisted Living · 0 bedroom

Published starting price

$4,710/month

Care fees not included

Checked August 3, 2026
Schedule a visit →

1 Bedroom

Assisted Living · 1 bedroom

Published starting price

$6,065/month

Care fees not included

Checked August 3, 2026
Schedule a visit →

Studio

Independent Living · 0 bedroom

Published starting price

$4,710/month

Care fees not included

Checked August 3, 2026
Schedule a visit →

1 Bedroom

Independent Living · 1 bedroom

Published starting price

$6,065/month

Care fees not included

Checked August 3, 2026
Schedule a visit →

Tracked published prices

Price history by floor plan

Compare floor plans over time. The lowest current option with tracked history is selected first.

Studio$4,710 observed · tracking future changes
$4,710Aug 3, 2026

One source-published starting price observed so far. No price change has been observed yet.

Family and resident feedback

3.4 out of 5 from 30 reviews

Overall rating from Published source. Recent public reviews can help surface themes to ask about on a tour. Ratings belong to the original review source and are not independently verified by us.

★★★★★

Critical

Dishonest and incredibly unprofessional

It only took a week from the time we moved in until the staff broke our contract. There has been as few as 2 staff for 80+ residents multiple times and many without an RN. The staff apparently thinks that the "no parking fire lane" sign means staff can park there making it difficult to pick up or drop off elderly residents. The food is low grade high school cafeteria food. The room rarely gets picked up or cleaned. This is a very poorly run facility and I would give negative stars if I could!

See category ratings
Cleanliness
1.0 / 5
Friendliness
2.0 / 5
Value for Cost
1.0 / 5
Care Services
1.0 / 5
Activities
1.0 / 5
Staff
3.0 / 5
Meals & Dining
1.0 / 5
KiddoSeptember 8, 2026Published source

★★★★★

Positive

I liked this place. It was not too small, but yet not too big. The facility was clean and orderly. The residents were out and about and they knew the person giving me the tour. Definitely considering this place as a home for my loved one.

See category ratings
Cleanliness
5.0 / 5
Friendliness
5.0 / 5
Value for Cost
5.0 / 5
Staff
5.0 / 5
Mark HunterAugust 17, 2026Published source

★★★★★

Positive

l love visiting this community! It's beautiful,with friendly, knowledgeable staff!

Kristen AMay 16, 2026Seniorly

★★★★★

Positive

I needed to a find a place for my 95 year old mother. The facility she was in was unable to accommodate her. When I first walked in, there was a beautiful fire in the fireplace. The residents were gathered around and the activities director was engaging them. They seem to be having so much fun. As we walked around the facility, I was thrilled to see different amenities such as a movie theater, a small restaurant style room where people could gather and a hair salon. The cafeteria looked wonderful as well. The price…

See category ratings
Cleanliness
5.0 / 5
Friendliness
4.0 / 5
Value for Cost
5.0 / 5
Staff
4.0 / 5
Lisa M ZimberDecember 11, 2025Published source

★★★★★

Positive

Grand Victorian of Rockford

What we like the most about the community is that it is a very pretty community and most importantly is the staff is wonderful, very helpful, friendly, and keeps me relatively calm during my aunt's stressful move.

AnonymousNovember 20, 2025Published source

★★★★★

Positive

Our Family's Experience

We chose the Grand Victorian because the facility was beautiful and the resident rooms were bright and airy. Some of the common areas like the cafe could use a little more attention but overall the physical space was uplifting. The residents themselves were very friendly and accepting of a new face. My mother-in-law, [name removed] was given a diagnosis of Lewy Body Dementia shortly after arriving and went downhill rapidly. This is where the staff really began to shine. The nursing administrator, [name removed] has…

See category ratings
Cleanliness
4.0 / 5
Friendliness
5.0 / 5
Value for Cost
5.0 / 5
Care Services
5.0 / 5
Activities
4.0 / 5
Staff
5.0 / 5
Meals & Dining
3.0 / 5
AnonymousJuly 28, 2025Published source

Verified overview

What we know from public sources

Care options
Assisted Living, Memory Care, Independent Living
Public price status
Published starting price available
Last source check
October 22, 2026

Source-published features

Amenities and services

Grouped so you can scan what affects day-to-day life before opening an operator page.

Meals & dining

  • Guest Meals
  • Restaurant Style Dining
  • Gluten-free
  • Room Service
  • Pureed Meals
  • Private Dining Room
  • Café or Bistro
  • Low / No Sodium
  • Vegetarian
  • Meals Provided
  • No Sugar

Health & wellness

  • Staffing & Ancillary Services
  • Medication Management
  • Non-Ambulatory Care
  • Incontinence Care
  • Memory Care
  • Diabetic Care

Services & convenience

  • Transportation at Cost
  • Property Convenient to Public Transit
  • Resident Parking Available
  • Uncovered Parking
  • Weight Limit (lbs)
  • Dogs Allowed
  • Cats Allowed
  • Pet Care Available
  • Beautician
  • Housekeeping
  • Laundry Service / Drycleaning
  • English

Activities & engagement

  • Activities Off-site
  • Intergenerational Programs
  • Visiting Chaplain or Priest
  • Activities On-site
  • Christian Services
  • Other Religious Services
  • Catholic Services
  • Holiday Parties
  • Wine Tasting
  • Happy Hour
  • Yoga / Chair Yoga
  • Bible Study Group
  • Book Club
  • Devotional Activities On-Site
  • Karaoke
  • Wii Bowling
  • Day Trips and Outings
  • Quilting or Sewing Club
  • Live Dance or Theater Performances
  • Pet-focused Programs
  • Art Classes
  • Educational Speakers / Life Long Learning
  • Gardening Club
  • Protestant Services
  • Brain fitness / Dakim
  • Live Musical Performances
  • Men's Club
  • Trivia Games
  • Birthday Parties
  • Cards / Pinochle Club
  • Community Service Organizations
  • Live Well Programs
  • Stretching Classes
  • BBQs or Picnics
  • Community Service Programs

Outdoor spaces

  • Outside Patio
  • Barber Shop
  • Central Fireplace
  • Library
  • TV Lounge
  • Outdoor Common Areas
  • Indoor Common Areas
  • Meeting Room
  • Beauty Salon
  • Golf Course or Putting Green
  • Billiards Lounge
  • Piano or Organ
  • Fitness Center
  • Game Room
  • Raised Garden Beds
  • Arts and Crafts Center
  • Movie or Theater Room

Apartment & room features

  • Wheelchair Accessible Showers
  • Air Conditioned
  • Garden View
  • Ground Floor Units
  • Wi-Fi/high-speed internet
  • Kitchenette
  • Respite or Short Term Stays Offered
  • Handicap Accessible

Official oversight

Inspection and quality records

Inspection coverage has not yet been completed for this community. “Not covered” is not the same as “no violations found.”

Coverage last checked October 22, 2026.

Questions to confirm with the community

Additional care fees
Not publicly disclosed
Move-in fee
Not publicly disclosed
Exact unit availability
Confirmation required